Flowers By Post
- on 10.04.09
- Flowers
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Sending flowers is a popular and traditional way to mark an occasion. A birthday, an achievement, a new arrival, an anniversary or even bereavement are all times when people acknowledge the event with flowers. It is a way of saying ‘Thank you’, ‘Congratulations!’, ‘I love you’, ‘Get well soon’ or simply ‘I’m thinking of you’. The gift of fresh flowers never fails to send a kindly message of thoughtfulness and is sure to put a smile on the face of the recipient.
Traditionally, flowers were prepared and delivered by florists, and eventually Interflora was born, whereby flower orders could be received in one location and dispatched from another, more local florist. As overheads have risen, and the cost of delivery has become somewhat prohibitive, so too have prices, putting such a service beyond the reasonable value-for-money that most people are prepared to pay.
Seeing a gap in the marketplace, Flowers by Post was developed as a means of sending long-lasting bouquets of flowers direct from the growers using standard first class mail.
This in effect cut out the middlemen – the flower wholesalers who supply shops, and it cut out the florists’ costs including premises, staff and wastage of unsold blooms. In short, Flowers by Post is an economical way of offering a simple-to-order option via the internet or by phone. Freshly cut blooms are packed and dispatched directly to the recipient, anywhere in the country.
Many of the flowers today are grown in Jersey in the Channel Islands where the climate is excellent for growing plants and flowers all year round. They are flown to the UK daily and then distributed by the Royal Mail, often arriving just a couple of days after being freshly cut as buds. Companies have developed special protective packaging to ensure the flowers reach their final destination in perfect condition, wrapping the stems in cotton moisture wraps. Companies also offer a guarantee that the flowers will be delivered within 48 hours of dispatch in top-notch condition to ensure they will give long-lasting pleasure. Once unpacked, flower stems should be cut at an angle at least one inch shorter to remove the dry ends, and then arranged in a vase of fresh water. Adding the sachet of flower food which accompanies the floral bouquet will ensure the lovely blooms last longer and the water remains fresh.
Certain types of flowers are particularly suitable for ordering by post as they are sturdy and long-lasting. Carnations are among the most popular floral blooms and they are supplied in a single colour bouquet or in a pretty mixed collection of red, pink, lemon and white. In addition, the blooms are accompanied by some stems of greenery to add to the pleasure of the final arrangement. Leatherleaf, a dark green fern, is a popular and resilient choice.
Roses are another popular choice of flower to send as they travel well in bud, opening with a beautiful shape and fragrance which has made it England’s national bloom. Roses are often arranged with sprays of fine white gypsophila, also known as ‘baby’s breath’ so arranging them attractively in a vase is a simple and pleasing task.
Spring bulb flowers such as freesias are another great choice for flowers by post as their bright pastel colours and heavenly scent make a beautiful arrangement on a smaller scale. Lilies are also popular for their beautiful fragrance and depending upon the season are available as white Arum or Easter lilies, or the well-known deep pink Stargazers. One tip to remember when enjoying lilies is to remove the stamens as they appear because the pollen is dark orange and will stain clothing, furnishings and anything else which it comes into contact with.
Some companies offer pot plants by post too, which may include such popular delights as chrysanthemums, generally in the late summer, and poinsettias around Christmas. These lovely red plants are a traditional decoration over the Christmas period and make a welcome gift for anyone, male or female, young or old. They solve the problem of what to give even the most difficult person to buy for! Throughout the year, gerberas and miniature pot roses as well as exotic orchids can all be ordered and sent by post.
Whilst it is hard to get out of a florist’s shop with change from £25 when ordering a bouquet and adding delivery costs, flowers by post are much more reasonable. Boxes start at well under £12 and delivery costs are a flat rate, whether they are being delivered to Brighton or the Outer Hebrides. Orders are accepted as long as the destination has a postal address anywhere in the United Kingdom. Simply choose your price range and select a colour, followed by your preferred flower type and everything else is taken care of. While some recipients may have a favourite flower or colour, flowers can also be ordered in mixed bouquets of different flower types, and in mixed colours of the same type, providing a wonderful array. The only downside is that flowers delivered in this way are not supplied in an arrangement. Recipients need to arrange the stems in a vase of water themselves, but with the provided greenery and tips accompanying the flowers, this is a simple task even for those without green fingers!
Companies offering flowers by post usually include your requested message on pretty cards or a post card which can be tucked into the flowers when arranging them.
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